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BLACK+DECKER
CJ625
About the project
The process of reverse-modeling a product with complex surfaces was a long endeavour. Once completed, I translated the CMF of Keurig onto it.
Although I was experienced in Autodesk Fusion 360, SolidWorks was a new challenge for me, particularly learning complex surface modeling. After completing the overall modeling, I analyzed the brand identity, visual language, and CMF (color, material, and finish) of the coffee maker company Keurig.
Challenges
Learning SolidWorks surface modeling was a difficult task, and ensuring accurate measurement more-so.
I had to learn how to surface model from square one on an already complex part. This took a long time to get down to a science, but once I did, it was smooth sailing. Additionally, because of how many parts were in the product, ensuring only intentional interference and measuring curved surfaces precisely required time and patience.
Keurig CMF Intro
From Black+Decker to Keurig and back.
In my process, I conducted an in-depth analysis of the Keurig coffee appliance brand and its CMF (color, material, and finish). I explored their brand identity, visual components, material selection, and design evolution. I made sure to take a holistic approach to the translation, focusing on how Keurig as a whole designs its products over time and pinpointing the constants throughout its design history.
The quintessential Keurig product, the K-Classic.
This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.
From a boring Serif to stylized Sans-Serif font.
Visual Identity Evolution
Keurig launched in 1998 with a very rudimentary logo and font style. It had the brand name "Keurig" plainly written and underneath "Premium Coffee Systems," with a coffee mug with a star to the left.
This logomark stayed with way for almost 7 years, when in 2005 they rolled out a simplified version that places the coffee mug above the brand name and removed the subtitle.
Then between the years of 2016 and 2019, they launched a remarketing campaign and released their new logomark and CMF approach along with the K-Mini, in Obvia Wide Bold. It features three dots on the K that resemble the three size settings of the K-Classic. Accompanying this is a warmer and more muted branding palette with a creamy beige, deep mocha, and charcoal.
Keurig Color Palette
PANTONE 663 C
PANTONE 439 C
PANTONE 426 C
Keurig CMF Redesign
From Black+Decker to Keurig and back.
In my process, I conducted an in-depth analysis of the Keurig coffee appliance brand and its CMF (color, material, and finish). I explored their brand identity, visual components, material selection, and design evolution. I made sure to take a holistic approach to the translation, focusing on how Keurig as a whole designs its products over time and pinpointing the constants throughout its design history.
Reingeneering Monochromatic Tones in Keurig
From Black+Decker to Keurig and back.
In my process, I conducted an in-depth analysis of the Keurig coffee appliance brand and its CMF (color, material, and finish). I explored their brand identity, visual components, material selection, and design evolution. I made sure to take a holistic approach to the translation, focusing on how Keurig as a whole designs its products over time and pinpointing the constants throughout its design history.
Current Keurig Colorways
With their new CMF, new color palettes emerged.
With the current trend of monochromatic color application, Keurig focused on colors that would be adaptable to any kitchen environment. They picked a wide variety of neutrals and pastels and deeper colors to provide an option for everyone.
Keurig CMF Intro
From Black+Decker to Keurig and back.
In my process, I conducted an in-depth analysis of the Keurig coffee appliance brand and its CMF (color, material, and finish). I explored their brand identity, visual components, material selection, and design evolution. I made sure to take a holistic approach to the translation, focusing on how Keurig as a whole designs its products over time and pinpointing the constants throughout its design history.
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